IBM Revamps Channel Program For Cloud Growth

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In addition, IBM will be offering partners access to a free client satisfaction survey administered by a third party, which partners can take to their customers for feedback. The results, IBM said, will help partners gauge customer satisfaction. IBM surveys also will generate what IBM is calling a SatScore (short for satisfaction score), which IBM said partners will be able to use to promote referrals. Better SatScores, IBM said, also will be used to identify standout partners that will be eligible for "higher-value" Big Blue benefits for delivering "business impact, achieving skills, providing verified client references and demonstrating client satisfaction," IBM said.

IBM said it revamped the IBM PartnerWorld Portal, which has long been criticized by partners as counterintuitive, hard to navigate and lacked basics, such as storing login information for easy re-entry. IBM said enhancements include better navigation, search and more social engagement.

Partners told CRN they welcome the update, but said value won't be fully realized unless it's accessible via a range of mobile devices.

IBM also rolled out a first-of-its-kind IBM branding for partners to use for marketing to identify their certification within specific IBM business proficiencies.

<i>PUBLISHED FEB. 11, 2014</i>

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