EMC Information Infrastructure CEO David Goulden said the company's Federation strategy, tightly tying together the disparate offerings from EMC, VCE, VMware, RSA and Pivotal, is making EMC's channel stronger.
"Our commitment to the channel is stronger, and we're making it easier to work with all parts of the Federation," Goulden said during a Q&A at EMC World in Las Vegas.
Goulden said the transition from traditional storage toward a hybrid cloud and hyper-converged future is driving more customers to look to EMC solution providers to drive their digital transformation.
"Customers are looking to channel partners to lead their transformations," said Goulden. "Partners can play a huge role in getting those outcomes delivered to customers."
Solution providers said the Federation initiative is making it easier for them to build a hybrid cloud transformation plan for customers combining the breadth and depth of EMC's offerings, including storage, hyper-converged infrastructure, virtualization, security and big data.
How readily partners can capitalize on that will depend on how well EMC sticks to the Federation strategy.