Synnex subsidiary Concentrix has purchased a 300-person digital products and strategy firm to gain an edge around business intelligence and enterprise mobility.
The Fremont, Calif.-based division said its acquisition of Sydney, Australia-based Tigerspike will make it easier for clients to use digitally-focused data to enhance their decision-making capabilities and success metrics, according to Jyllene Miller, senior vice president of marketing and client engagement.
"We believe this really is a high-value capability," Miller told CRN. "It enhances what we're doing today."
Although Concentrix has excellent digital capabilities in South Korea, China and Latin America, Miller said bringing Tigerspike aboard will give the entity more capabilities around platform and mobile application development.
Tigerspike has an outstanding reputation around developing innovative apps for clients, Miller said, building iPhone and iPad apps for The Economist seven years ago that are still considered to be very well regarded.
Tigerspike's digital competencies range from strategy and experience design to systems integration and platform and mobile application development, according to Concentrix. The company is focused on blending technology and human expertise with the use of data and digital to maximize value for its customers and drive an effortless experience, according to Miller.
"That's where the market is going, and that's what our clients are needing," Miller said.
Terms of the deal, which is expected to close by the end of September, were not disclosed. The Tigerspike name will be maintained for the time being, Miller said, with CEO Alex Burke retaining oversight of the company's operations.
The deal advances Concentrix's evolution beyond voice and chat-focused offerings into digital channels, Miller said. End users are increasingly expecting real-time, personalized and seamless communication with brands, Miller said, which has necessitated a digitally-focused approach.
"We're actively looking for these types of capabilities," Miller said. "This isn't a sudden push."