Serial Entrepreneur: Solution Providers Need More Than Good Ideas To Reap The Fruits Of Innovation

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Businesses need to focus more on productivity and execution and less on idea generation if they wish to consistently be innovative, according to serial entrepreneur Scott Belsky.

Companies tend to experience an infusion of energy and excitement when a new idea strikes, with many employees willing to burn the midnight oil to push the idea forward, said Belsky, who founded Behance, the world's largest online platform of creative professionals.

But as time passes and workers fall behind on other stuff, Belsky said organizations too often enter what he calls the "project plateau" and fail to see a quality idea through to its conclusion.

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"What we really want to do when we enter this zone is return to the energy and excitement that accompanied a new idea," Belsky said in a keynote Tuesday at CompTIA's ChannelCon 2017 event in Austin. "So we just come up with another idea."

But the infatuation with idea generation isn't the only thing holding back the execution of creative ideas, Belsky said. The so-called "gravitational force of operations" can also prevent leaders from pushing great ideas or projects forward within their teams, Belsky said.

"The urgent always seems to beat the important in terms of winning our time," Belsky said.      

Most companies are made up of three types of people, Belsky said. The first are doers, who Belsky said are typically viewed within the organization as "Debbie Downers."

"The doer goes to bed at night really happy and satisfied when there are no new surprises the next day, when everything is on track, on budget and as planned," Belsky said.

Belsky views the doers as the immune system of an organization, meaning they need to be empowered on a daily basis to kill ideas that are off-track.

"Most of the ideas need to be killed in order for us to stay on track and under budget and be really productive," Belsky said.  

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