Emerging U.K. SaaS Provider Automates Partner Program Certification, Rebate Tracking For Channel Giants Like Cisco, Microsoft, HPE

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As channel programs become increasingly complex, particularly those offered by large vendors, solution providers often spend valuable time and resources staying compliant with certification and back-end rebate requirements.

Vortex 6, a U.K-based vendor that specializes in business enablement SaaS for the IT industry, aims to alleviate some of those burdens for partners with V6 Fusion, a cloud-based management software that automates tracking of compliance- and rebate-related requirements.

CEO Peter Olive said V6 Fusion allows solution providers to improve their bottom lines by reducing the administrative costs associated with managing channel program compliance and working to ensure they receive maximum benefit from incentives like Cisco's Value Incentive Program (VIP).

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"The whole thing is designed to make the channel partner more profitable," Olive told CRN.

Founded in 2009, Vortex 6 initially developed its flagship software for the Cisco channel after the company – formerly a member of the networking giant's Learning Partner program – realized how many solution providers had trouble juggling its intricate stipulations. Much of the tracking work was carried out manually, Olive said, with partners logging copious amounts of data on spreadsheets.

Also, the tools provided by Cisco and other vendors vary and are often not all-inclusive, putting the onus on partner to develop expertise.

Those problems led to the birth of V6 Fusion, which until recently was primarily designed for Cisco support. Within the past several months, however, Vortex 6 has quickly enhanced support for its 80 partner clients with HPE, Microsoft, Juniper, Oracle, VMware, RedHat and Citrix partner portal integrations. Olive said he hopes to add Dell EMC, IBM and Amazon Web Services to the list, as well.

The SaaS solution allows partners to manage and track compliance across all those channel programs through the V6 Fusion dashboard. From the dashboard, solution providers can check their existing compliance status within each vendor program and forecast whether any potential issues might arise in the upcoming weeks and months.

Olive said they could also enhance planning efforts by leveraging the platform's what-if analysis function. If a partner were to move up one tier within the Cisco program or add a technology specialization, for instance, V6 Fusion automatically calculates the would-be ramifications.

"That exercise can usually take one to two working days per vendor for a partner to do. Our software automates that and does it in seconds," Olive said.

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