Define CMIT. How do you describe the company?

CMIT is an MSP franchising system. And so I like to think of us as the Chick-fil-A of IT. ...

We’re scattered across about 253 territories across the United States. When I came on board as CEO in 2019, I realized that the system really lacked a unified vision. And so in 2020, we were about $68 million revenue at the time but could be a $100 million MSP. At the time we were on track to do it by 2026. I thought we could do it by 2023 if we really pivoted our sales and marketing programs, which we were in the process of revamping. And it was great. When I showed up at our last convention, people were cheering the $100 million goal, the first time our people had [a number] to rally behind. And it was great. And because of a lot of the marketing and sales programs—we brought on board marketing playbooks, marketing success wheels, a huge emphasis on pivoting to growing our businesses—we met our goal about a year ahead of schedule, and we had a huge celebration here in August. This is a big milestone for any organization. …

In November, we’re going to move on to that next vision and goal. But let’s enjoy this moment. We sent all the franchisees, all the owners, a bottle of champagne and an engraved glass and a popper. And we had a huge Zoom meeting where we celebrated. Our next convention is Nov. 1 through 3 where there’ll be a huge celebration around that theme.