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Cognizant Acquisition Spree Continues With Deal For Salesforce Specialist Advanced Technology Group

The move to acquire Advanced Technology Group marks Cognizant's fourth deal over the past five months.

Cognizant plans to acquire its fourth company over the past five months with the move Tuesday to buy Salesforce consulting specialist Advanced Technology Group.

Founded in 2000, ATG provides revenue management consulting and implementation services focused on the Salesforce platform. The Overland Park, Kan.-based solution provider has large specialized teams around configure, price, quote (CPQ), contract life-cycle management and billing for multiple technology platforms, as well as expertise in automated cloud-based quote-to-cash solutions.

"ATG's deep quote-to-cash domain expertise and extensive Salesforce CPQ and billing implementation offerings strengthen Cognizant's cloud solutions portfolio as clients increasingly shift to business models that are based on recurring revenue streams, subscriptions, consumption, IoT, and as-a-service offerings," said Rajesh Balaji, global delivery head, Enterprise Application Services for Cognizant, in a statement.

[Related: Cognizant Agrees To Buy Salesforce Specialist SaaSfocus]

Terms of the deal were not disclosed. Cognizant did not respond for comment by press time.

Cognizant in April closed its $500 million purchase of Louisville, Ky.-based Bolder Healthcare Solutions, which specializes in delivering revenue cycle management solutions in the health-care industry and employs more than 1,500 people in the U.S. and India.

In May the company acquired privately held Hedera Consulting, which specializes in business advisory and data analytics services across a number of industry sectors. The purchase expanded Cognizant’s consulting, business insight and digital transformation capabilities for customers in Belgium and the Netherlands. Terms of the Hedera deal were not disclosed.

On Aug. 23, Cognizant signed an agreement to purchase Salesforce Platinum consulting partner SaaSfocus. The Noida, India-based solution provider has roughly 350 employees in Australia, India and New Jersey who specialize in Salesforce consulting. Terms of the SaaSfocus deal were not disclosed.

Cognizant is a Salesforce Global Strategic Partner with a large team of Salesforce-certified consultants around the world. The Teaneck, N.J.-based company is ranked 195 on the Fortune 500.

Don Lynch, senior vice president of worldwide strategic alliances at Salesforce, said in a statement that Cognizant and ATG are "key" Salesforce partners. "The combined expertise and capabilities of Cognizant and ATG will further enhance the value provided to customers by utilizing the world's leading CRM platform," he said.

ATG will become part of Cognizant's Enterprise Application Services practice, which has one of the largest number of Salesforce-trained experts in the world. The acquisition is expected to close in the fourth quarter of 2018.

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