Channel programs News

Datto Files For IPO With Ticker Symbol ‘MSP’ In ‘Major Validation’ Of Industry

Joseph F. Kovar

“We expect MSPs will help [clients post-pandemic] more than ever. Datto will be there as technology creator, thought leader and support partner as they deploy new applications; navigate technology on-premises, in public clouds and in hybrids of both; and continue to defend against proliferating security threats,” writes Datto CEO Tim Weller in the Datto’s S-1 filing.


Datto, the former storage vendor that eventually invested in providing a complete set of platforms and tools for the managed service provider community, has filed for its IPO.

Datto, in a show of solidarity for the very community it services, plans to file its IPO on the New York Stock Exchange with the ticker symbol “MSP.”

The 1,600-employee firm on Tuesday filed its form S-1 with the U.S. Securities and Exchange Commission, a move that came just two months after Bloomberg said the Norwalk, Conn.-based company had filed confidentially for an IPO.

[Related: Kaseya CEO Fred Voccola On COVID-19, Connect IT And ConnectWise]

In the filing, Datto set a placeholder offering of $100 million. However, Renaissance Capital, in a Tuesday published report, estimated the total value of the IPO could be as high as $400 million.

Zac Paulson, CEO of True IT, a West Fargo, N.D.-based MSP and Datto partner, said it’s a big day for the solution provider industry when the formerly unknown acronym “MSP” will be a ticker symbol sold on one of the biggest trading floors in the world.

“One of the highest compliments you can give to the industry is to get a ticker symbol that says ‘MSP,’“ Paulson told CRN. “We went from an industry 10 years ago that was very unknown. No one really cared about it at all, and kind of thought it was child’s play. Now it’s a pretty notable industry, and everyone is wanting to get into it. That’s kind of cool.”

The IPO should also provide a needed cash injection that can be used to give MSPs better tools and support, Paulson said.

“[Datto will] be able to invest in the marketplace and hopefully be able to provide even more value to MSPs, right?” he said. “That’s the hope.”

As part of its SEC filing, Datto reported full calendar year 2019 revenue of $458.8 million, of which 90 percent was recurring subscription revenue. For the year, the company also reported annual recurring revenue of $474.7 million.

For the first six months of 2020, Datto reported total revenue of $249.1 million, of which about 94 percent was recurring subscription revenue. It also reported annual recurring revenue of $506.7 million.

Datto also reported a full calendar year 2010 net loss of $31.2 million along with adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization) of $84.6 million. For the first six months of 2020, Datto reported net income of $10.1 million and adjusted EBITDA of $63.9 million.

Datto in its filing said it counts over 17,000 MSPs in its partner base, including over 1,000 MSPs who have contributed at least $100,000 in annual recurring revenue.

Datto estimated that the SMB IT market, which is the key focus of the MSP community, to have a total spending of $1.2 trillion in 2019, and growing at a compound annual growth rate of 4.6 percent through 2023, citing Gartner statistics.

The company, in a study it commissioned with third-party market research firm Frost & Sullivan, estimated there are 125,000 MSPs globally that accounted for about $137 billion of the SMB IT market in 2019. It said that is a market growing four times as fast as the overall SMB IT market.

Datto said it has three primary areas of business.

The first is unified continuity solutions, or a suite of cloud-managed products and security solutions, including business continuity and disaster recovery along with SaaS protection.

The second, networking solutions, includes its collection of integrated WiFi access points and connectivity offerings that enable MSPs to offer cloud-managed networking to their SMB customers.

The third, business management solutions, includes its suite of integrated SaaS products for MSPs, including Autotask Professional Services Automation, or PSA, and Remote Monitoring and Management, or RMM, both of which help MSPs manage workflows and the delivery of end-to-end IT services to their customers.

Datto declined to provide further information other than what was in the S-1 filing.

However, Datto CEO Tim Weller, in a letter posted as part of the SEC filing, wrote that digital transformation has become a strategic imperative for SMBs, especially as current global events have intensified the urgency, complexity, and competition for technology expertise. As a result, SMBs are increasingly turning to MSPs to access and manage key technologies that were once only available to larger enterprises, and that MSPs as a result now manage well over 10 percent of the global SMB IT spend, Weller wrote.

“Datto’s integrated, cloud-managed platform is purpose-built to empower MSPs in serving SMBs. We secure, protect and provide access to mission-critical SMB data and applications supported by a line of business management tools for MSPs. In 2020, we have restored over 200 million SaaS objects, managed more than four million endpoints and supported over one million SMBs. We embrace being on the front-line with our partners,” he wrote.

Going forward, Weller wrote that he expects SMBs will adopt technology faster than ever as the world emerges from the COVID-19 coronavirus pandemic.

“We expect MSPs will help them more than ever. Datto will be there as technology creator, thought leader and support partner as they deploy new applications; navigate technology on-premises, in public clouds and in hybrids of both; and continue to defend against proliferating security threats. Our journey forward is as a leader in an ecosystem comprised of global partners, employees and other vendors that created our success to date,” he wrote.

Cybersecurity firm Huntress CEO Kyle Hanslovan, in a conversation with CRN, called the IPO “a major validation of the opportunities the channel provides,” and said the increased attention and increased funding from the IPO can only help the channel thrive.

“We’re absolutely stoked to see Datto’s IPO,” Hanslovan said. “We see it as a major validation of the opportunities the channel provides to fellow vendors. The attention from this event will also bring more resources and better products to partners serving the SMB market. Considering the recent Jamf and Snowflake IPOs, we believe Datto is perfectly set up to hit a homerun with their public offering.”

O’Ryan Johnson contributed to this story.

Joseph F. Kovar

Joseph F. Kovar is a senior editor and reporter for the storage and the non-tech-focused channel beats for CRN. He keeps readers abreast of the latest issues related to such areas as data life-cycle, business continuity and disaster recovery, and data centers, along with related services and software, while highlighting some of the key trends that impact the IT channel overall. He can be reached at

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