Channel programs News

Here’s Where 20 Channel Chiefs Would Like To See Partners Invest In 2023

Rick Whiting

Channel executives on the CRN 2023 Channel Chiefs list were asked in what areas they would most like to see their channel partners invest in 2023. Here’s what 20 channel chiefs had to say.

Oracle NetSuite

Craig West

GVP, Channel Sales, Alliances

Expanding the talent pool by hiring and training new consultants from outside the NetSuite ecosystem, particularly focusing on new college grads. Matching our investments in accelerating our land-and-expand strategy by adding account management resources to address customer business needs for efficiency, cost savings and revenue growth.


Ryan Walsh


Investing in upskilling [and] channel best-practice enablement is one area I’d like to see channel partners make investments in 2023. This means not only education in new technology and capabilities like security but also utilizing peer groups to fast-track learning and avoid past mistakes made by others. Also would like to see channel partners utilize data analytics to assist with improved and faster decision-making. Pax8 is investing in machine learning and advanced data analytics to help partners find the next logical products for their customers. Not investing in these tools will leave partners behind those that do.


Rick Whiting

Rick Whiting has been with CRN since 2006 and is currently a feature/special projects editor. Whiting manages a number of CRN’s signature annual editorial projects including Channel Chiefs, Partner Program Guide, Big Data 100, Emerging Vendors, Tech Innovators and Products of the Year. He also covers the Big Data beat for CRN. He can be reached at

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