Channel programs News
Here’s Where 20 Channel Chiefs Would Like To See Partners Invest In 2023
Rick Whiting
Channel executives on the CRN 2023 Channel Chiefs list were asked in what areas they would most like to see their channel partners invest in 2023. Here’s what 20 channel chiefs had to say.
Snowflake
Colleen Kapase
SVP, Worldwide Partners, Alliances
Services partners should invest in building out their practices of certified individuals, streamline their co-sell motion with Snowflake sales, and accelerate customer adoption through migration and professional services. Tech partners should invest in deeper integrations that leverage new capabilities like Snowpark Python and native applications to create an even more powerful ‘better together’ story with Snowflake. Data partners should continue to scale their marketplace listing and datasets as well as the number of customers leveraging those data sets for insights. Powered by Snowflake partners should continue to build customer-facing applications that were never before possible before Snowflake.
Sophos
Kendra Krause
SVP, Global Channels, Sales Operations
With cyberthreats increasing in volume, complexity and impact, it’s crucial for channel partners to invest in fully managed, industry-best security services. Partners should work with vendors that enable them to start or expand their security services with tools, training and service offerings. As a result, they’ll be better equipped to build, grow and differentiate their businesses through delivering better security outcomes for their customers.
