Channel programs News
IBM Channel Chief: We’re Making Partner Engagement ‘As Easy As Possible’
Wade Tyler Millward
“No matter how our partners are focused or how they‘re going to market, we want our IBM technology to be going to market with them,” IBM channel chief Kate Woolley said.
What should IBM partners know about the newly available training and enablement materials?
As we think about IBM‘s investment in the ecosystem, and making sure that the IBM ecosystem and our ecosystem of partners are an extension of IBM, the big message … is this is the next step in that journey in terms of making sure that all of our registered partners have access to all of the same training, all of the same enablement materials as IBMers.
That’s the big message that we want people to hear. And then also in line with continuing to make it easier to do business with IBM., this has all been done through a much improved digital experience in terms of how our partners are able to access and consume.
What are IBM partners asking for?
The partners are telling us they want more expertise on their teams in terms of the IBM products that they‘re able to sell and how equipped they are to sell them.
And as we look at what we‘re hearing from clients as well, clients want that. So if you think about our IBM partners as being an extension of IBM, our clients are saying, ‘We want more technical expertise. We want more experiential selling. We want IBM’ – and that means the IBM ecosystem as well – ‘to have all of that expertise and to have access to all the right enablement material to be able to engage with us as clients.’