Channel programs News
IBM Channel Chief: We’re Making Partner Engagement ‘As Easy As Possible’
Wade Tyler Millward
“No matter how our partners are focused or how they‘re going to market, we want our IBM technology to be going to market with them,” IBM channel chief Kate Woolley said.
Does opening up training materials better align partners with the IBM salesforce?
People have to have these skills, so we have to invest the time to do this. … We [IBM] want to make it as easy as possible. So if you think about the digital experience with the sales badges that we‘re making available, it’s at the product-offering level.
And there‘s foundational proficiency badges and then technical sales proficiency badges. And so if you’re a new partner and you‘ve chosen to focus on specific product offerings, it becomes very easy to navigate how to get those skills.
So, the digital experience is set up both from a product standpoint. So within data and AI [artificial intelligence], OK, which are the different product offerings with that?
Or from an IBM sales play standpoint – so, if you want to focus on a certain IBM sales place, what are the different badges that ladder up to give you the skill in that?
So we‘ve made it as easy as possible. If I go back to one of my key premises coming into this role, how do we be easier to do business with and make it as easy as possible for partners to engage in that. … I will say, as an IBMer, all of this content is for IBMers and our partners.
So I personally, as an IBMer, am on a path to complete parts of this content as well to make sure I have the skills. And so I personally am going through this exact same content that will be available to all of our partners.