Channel programs News
IBM Channel Chief: We’re Making Partner Engagement ‘As Easy As Possible’
Wade Tyler Millward
“No matter how our partners are focused or how they‘re going to market, we want our IBM technology to be going to market with them,” IBM channel chief Kate Woolley said.
How else is IBM aligning its sales force and its partners?
I want our partners to see this and feel this as a big step forward in how IBM is investing in the ecosystem, how we think about our partners and IBM as a single team – a single set of skilling, a single set of badges, a single set of training.
For example, in the Americas … we have our sales kickoff, and then they roll around the world over the next week. That is a single sales kickoff for IBMers and our partners. That wasn‘t the case 12 months ago. We had separate events. So I want our partners to continue to feel and see this as a big investment in them and representative of how focused we are on the ecosystem and how invested we are.
Is it still a good time for IBM partners given uncertainties around inflation and a recession in the U.S.?
There is obviously macro uncertainty just broadly, but I think from an IT standpoint, people are still seeing the investment in digital transformation.