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Intronis Fights 'Data Gremlins' With New Platform Release

Neal Bradbury of Intronis talks about the new version of ECHOplatform, which will reduce operational costs for partners and recovery time for customers.

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Intronis released a new version of its ECHOplatform for backup and data protection, this one bolstered with Hyper-V rapid recovery.

Intronis Vice President Neal Bradbury told CRNtv that the new version of ECHOplatform "really builds out the hybrid, local and remote data backup strategy in the platform. It basically reduces operational costs for a lot of our partners."

Bradbury said it also reduces the recovery time for customers. In addition, the new release of ECHOplatform includes imaging rapid recovery, object-level restore and native backup for the upcoming release of VMware 6.0.

"In minutes, you can recover a physical machine for a client, getting them back up and running if those [data] gremlins strike," he said. So there's opportunities there for increased margin."

Bradbury said backup continues to be a "gateway" to managed services for traditional resellers, and releases like this one draw more and more kinds of partners looking for recurring revenue.

"No one can say that they don't need backup, so in that case, yes, we are attracting new partners than maybe before [those] who didn't like the pricing models that we had," Bradbury said.


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