SimpliVity CEO Feels No Heat From HPE, Cisco, AWS Competition

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SimpliVity CEO Doron Kempel addressed the growing investments from Hewlett Packard Enterprise and Cisco in the hyper-converged space, saying the entrance of the two big vendors did not concern him.

’We welcome the fact that more large vendors are validating the space,’ Kempel said. ’And we haven’t run into those competitors yet, so it’s hard for me to say how good their products are.’

Kempel predicted that the new vendors in the market will only speed up the rate at which hyper-converged will ’eat’ traditional infrastructure technologies.

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The CEO was also clear that he does not see Amazon Web Services as a threat, or even a competitor.

’Very importantly, AWS is not our competitor,’ he said, but urged solution providers to explain to the C-suite how SimpliVity’s particular solutions can save a business 20 percent to 49 percent over three years.

’Only SimpliVity offers the best of both worlds, cloud-like simplification and economics,’ he said.

’And, on the other hand, offering complete enterprise capabilities,’ he added.