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Channel Beat: Apple Won't Disclose iPhone 7 Sales

In other top stories, Dell introduces partners to the first aspects of its new partner program. Also, HPE and Arista Networks ink a partnership.

Apple is breaking from tradition with the sale of its new iPhone 7 and 7 Plus phones in that it won't disclose first-weekend sales numbers.

In years past, Apple has proudly touted the number of sales during phone launches.

Last year, Apple sold 13 million new smartphones during the first three days the 6S and 6S Plus came to market.

In a statement, Apple said it is at a point where initial sales are governed by supply, not demand, so the numbers are no longer representative of the phones' popularity.

This week Dell partners got their first glimpse of the new channel program they can expect following the company's acquisition of EMC in a letter from the company.

Dell channel chief John Byrne said the company is aggressively building out a new unified program.

That program will go into effect Feb. 1 and will solidify partner-led accounts and grandfather EMC partners into the Dell Partner Direct program.

Hewlett Packard Enterprise unveiled a new strategic software-defined infrastructure partnership and sales pact with Arista Networks at its Global Partner Conference this week.

The pact makes Arista HPE's preferred networking partner in data center networking.

It will also allow HPE partners the ability to buy Arista network switching products starting Nov. 7.

The partnership also makes HPE an even more formidable rival to Cisco in the SDN space.

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