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Power Play: A Guide To Growing Your Business Quickly

Find out how one solution provider turned to Eaton to boost customer loyalty.

The right partner program will grow a solution provider’s business quickly and so much more.

Lee Owens, vice president of DealFlow Networks, a Suwanee, GA-based IT solution provider, explains how his vendor partner helped earn him loyal customers.

“The success that we’ve had on multiple projects with the City of Roswell (Georgia) has really locked us in,” says Owens.

Owens noticed many dilapidated uninterrupted power supply devices located around Roswell, Georgia – one of his customers. That’s when he reached out to Eaton. “It was a great testament to Eaton, because they offer a free assessment for any partner that wants to schedule it. They’ll bring their sales engineers out, walk with the customer, figure out the needs and get the right design in place,” says Owens.

This is just one incentive Eaton’s PowerAdvantage Partner Program offers DealFlow Networks. Eaton recently revamped the program by shifting its focus from revenue levels to the number of certifications a partner receives. “As you advance, that’s when you’ll receive more discounts, higher levels of engagement and marketing support,” says Sommer Goodknecht, channel marketing manager at Eaton.

“They have everything,” says Owens. “It’s very intuitive and their MDF helps us increase our business and do more with their product line.”

Eaton PowerAdvantage Partner Program members also earn back-end rewards for selling Eaton solutions, discounts via the deal registration program and new product and service renewal leads. “We want to always make sure we’re doing the right things for our partners,” says Stephanie Durden, West Coast channel marketing manager at Eaton. “In this process, they’ll be able to really do three things – increase productivity, avoid risk and establish recurring revenue streams.”

To learn how Eaton can maximize your growth opportunities, visit

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