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VMware Channel VP Vows ‘Our Commitment To Our Partners Hasn’t Changed’
‘Our commitment to our partners hasn’t changed. Our channel. Everything that we committed to at the partner leadership summit, at partner exchange is exactly what we are executing on right now,’ says Tracy-Ann Palmer, vice president of partner experience, programs and distribution at VMware.
You mentioned the Ignite program is going to be a part of this going forward. Will you give us some color around that?
We have a program which we‘ve been running now for four years. It’s called ignite. It‘s a practice development program which helps our partners accelerate throughout the to the cycle, so they’re getting their faster demand gen, pipeline, bookings, through that. It‘s not integrated into our programmatic structure.
The program is going live in March, but the partners will have access to where they stand inside the new tiers before then, correct?
One of the things we’re doing is we’re giving these partners early access to the data. All levels. And they will have an opportunity to know where they are, so prior to the official launch in March, they will know what they need to do to get to a different level. That I think will be very well received by our partners.