Channel programs News
VMware Channel VP Vows ‘Our Commitment To Our Partners Hasn’t Changed’
‘Our commitment to our partners hasn’t changed. Our channel. Everything that we committed to at the partner leadership summit, at partner exchange is exactly what we are executing on right now,’ says Tracy-Ann Palmer, vice president of partner experience, programs and distribution at VMware.
Have you heard any assurances from Broadcom about things like this partner program that you are moving in the right direction? Is Broadcom aware of these changes and do they support these efforts?
They are. And they will be even more so going forward. Yes. But you know, everything that we’ve heard is very positive around our channel from a Broadcom perspective. I think that Broadcom has communicated they’re very interested in learning more. And I think there’s a lot to learn. I think we’ve done some incredible things over the last two years from a transformational perspective. We’re really focused on partner intimacy and driving partner profitability.
I think that’s the key. When you have your business going through the channel, like ours, that’s an extension of your sales team and that’s your multiplier.
So the channel is very important to us.