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Zix AppRiver Exec: Global Expansion Aligns One-On-One Approach To Helping Partners Grow

‘What we bring to the table is really a consolidation of all of those services with one vendor, so partners can claim greater billing efficiencies, greater support efficiencies, increased leverage over one vendor to request greater margins and better benefits,’ Zix AppRiver’s Justin Gilbert tells CRNtv.

As solution providers up their game to meet customer demand for the hottest technology, the right vendor partner program is key to their success.

CRNtv welcomes vendors to The Partner Program Pitch to share with the IT channel what makes their channel program unique, starting with an elevator pitch on why solution providers should join their partner program.

In this episode of The Partner Program Pitch, hear Zix AppRiver’s Justin Gilbert talk about how the company is reshaping its partner program to fit its partners’ evolving needs as cloud adoption continues to accelerate along with the need to secure today’s hybrid environments.

“We talked to tons of partners, tons of our existing partners, to partner prospects, partners who had left our service as well as consultants at The Channel Company, and with all those conversations what they really led us to was this understanding that we had to focus on what was our core benefit to partners – what our messaging to partners has always been – which is this phenomenal approach to support but also to do this one-on-one approach to helping partners grow,” Gilbert told CRNtv.

“So, most of our new benefits are really dialed in around one-on-one consultations, VIP marketing, we have security audit services that are designed from the ground up to help partners land more business, master classes, boot camps, training and enablement,” he added.

 

Company At A Glance

Location: Dallas, Texas

Number of partners: 5,500

Percentage of sales that go through the channel: 60%

Specialty product and services:

  • Microsoft 365

  • Microsoft 365 Security Auditing

  • Advanced Email Threat Protection

  • Cloud Backup

  • Email Encryption

  • Information Archiving

Gilbert said, “Solution providers have a lot of choices in the market for things like Microsoft 365, email security, and compliance and resiliency. What we bring to the table is really a consolidation of all of those services with one vendor, so partners can claim greater billing efficiencies, greater support efficiencies, increased leverage over one vendor to request greater margins and better benefits.”

Partner Program Details

Year channel program established: 2002

Program tiers: Standard, Associate, Professional and Executive with an invite only tier (not based on revenue)

Eligible partner-types: “Our partner program is open to all partner types – MSPs, VARs, IT Consultants, Telcos, ISVs, etc.”

“When you look at the markets that we’re going into its driven by partner demand and us seeing that there are partners who need a certain type of phenomenal care that just didn’t exist there before; our launch into Germany is a perfect example of that.” Gilbert told CRNtv. “So, you’re going to continue to see us go into new spaces, both in markets as well as in products that are partner driven.”

Head over to CRNtv to learn more about why you should partner with Zix AppRiver.

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