Rackspace Preps Unified Partner Program

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Rackspace will break down the silos that separate its four disparate partner programs, creating a single, cohesive channel program, the company told partners at its Partner Leadership Summit in San Antonio on Wednesday.

The One Rackspace Partner Program will combine Rackspace's four existing programs around managed hosting, cloud hosting, mail and SharePoint and Jungle Disk, to create a single channel offering for its growing roster of nearly 4,500 partners, Robert Fuller, Rackspace's vice president of worldwide channel sales, said.

The move to unify the four current programs comes as Rackspace's partner offerings grew by several orders of magnitude over the past 12 months. According to Fuller, the managed hosting program grew from 689 active partners to 2,453 since September 2009, representing 356 percent growth, while partner bookings in that program increased 218 percent in that same 12 month period. Meanwhile, Rackspace's partner program around cloud, mail and Jungle Disk grew to 1,990 partners and cloud billings grew 355 percent in 2010, Fuller said.

"In the next 12 months our goal is to unify all four of these partner programs," Fuller said, later adding "We're now putting our foot on the accelerator to make sure we're the No. 1 program."

The One Rackspace Partner Program, which is expected to launch in the first quarter of 2011, sill includes one contract, one on-boarding experience, one partner portal and one program communications. It will also feature a one-tier structure of member, silver, gold and platinum; tiered benefits at each level; and partners will be tiered on volume of total benefit. Additionally, the program will feature an integrated compensation infrastructure.


NEXT: Getting Partners Onboard

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