How 8 Distributors Are Tackling The Cloud

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Synnex is placing its cloud bets on its own proprietary platform, CloudSolv, a billing and provisioning tool built on Microsoft Azure that automates the ability to bundle multiple cloud services.

Cloud-based developers can leverage Synnex's open APIs to bring their applications under one roof to make it easy for solution providers, said Rob Moyer, vice president of cloud computing programs at Synnex. But the big differentiator for Synnex is that CloudSolv is built from an end-user perspective looking back to the channel, Moyer added.

We've built a partner control panel where the partner can merchandise their own apps store. You'll never see a general apps marketplace on a Synnex site, but we will provide a site where [end users] can manually buy [cloud-based applications], he said.

Solution providers can add their own services SKUs into their customizable marketplace, he added. It's very flexible. Say you want an e-mail, security and storage offering and you wanted to bundle that with your own professional services. You can create SKUs and say here's your own monthly SKU and monthly fee for that, Moyer said.

End users also have access to their own unique digital lockers where they can access and control their respective cloud apps, Moyer said. Once they've bought something, they can go in and configure their service. This is the one area everyone comes back to us and says this is exactly what we were looking for, Moyer said.

CloudSolv leveraged Microsoft's Azure technology because it provided a stable environment with Microsofts strong support, Moyer said. We fully anticipate that as Azure ISVs come to market, they'll be able to build to our marketplace very quickly, Moyer said.

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