Salesforce Gives Help Desks A Social, Mobile Twist continued its social enterprise mission Tuesday with the launch of a customer service play, dubbed, that the SaaS giant said injects social and mobile capabilities into the help desk.

According to San Francisco-based Salesforce, lets businesses offer personal customer service via a social and mobile help desk and enables businesses to work with customers over major social networks, including Twitter and Facebook, or over e-mail, the phone or the Web. Mobile, meanwhile, "allows companies to carry a help desk in their pocket and answer customers on the go," according to Salesforce.

[Related: Dreamforce: Benioff Shines Light On Salesforce's Social Enterprise ]

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“We built so that every company can deliver personal customer service in a social and mobile world. is social at its core; its mobile app instantly lets any employee, anywhere, deliver awesome customer service; and it can be deployed quickly and easily,” said Alex Bard, vice president and general manager of, in a statement.

Salesforce said taps into the growing social revolution in which the number of social networking users has eclipsed e-mail users and roughly one-quarter of the time spent online is spent on social networks.

Salesforce's adds a social help desk that integrates social networks into other support channels such as e-mail, phone and Web into a single agent desktop. The Facebook and Twitter integrations are standard in and accounts can be linked quickly to the agent desktop. Mobile leverages HTML5 to let employees respond to customers from mobile devices, including iPhone and Android. The mobile version lets users access the same information as the standard version and respond using the same filters as the desktop client. Mobile users can also reassign, change groups, change status, change priority of cases and modify customer information, Salesforce said.

According to Salesforce, can be deployed companywide in a weekend and offers easy sign-up, speedy deployment and easy reporting. is available now, starting at $49 per full-time agent per month with flex pricing available for $1 per part-time agent per hour. The mobile version is also available at no extra cost for full-time agents. Reporting for is scheduled to launch in the first quarter of 2012.