Maritz To Run New Big Data Spinoff For EMC

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On the EMC side is Greenplum, a developer of large-scale data warehousing and analytics technology, which EMC acquired in 2010.

Also included is Pivotal Labs, a developer of technology allowing multiple developers to collaborate from remote locations to accelerate the development process. Pivotal Labs, acquired by EMC in March, also develops software for enterprise, mobile and Web businesses.

Jamie Shepard, executive vice president of technology solutions at ICI, a Marlborough, Mass.-based solution provider and long-time partner of both EMC and VMware, called the Pivotal Initiative "awesome" in that it brings together many of the kinds of initiatives that ICI is already taking but in a way that takes out a lot of the manual operations.

Shepard said ICI currently had to use multiple tools, including eDiscovery technology from Kazeon, acquired in 2009 by EMC, along with data governance and policy technology from Varonis, analytics technology from EMC Greenplum, Hadoop big data tools, and VMware virtualization technology to help customers who are virtualizing their big data or business analytics environments to ensure they have policies in place to make certain their data is in compliance with required regulations.

"For guys like me, to do this, we have to put all the tools together ourselves," he said. "Now the Pivotal Initiative puts it all together for us. We're lucky in that we have a head start. We've been talking about this for years."

The Pivotal Initiative seems to have three primary components, including IT operational analytics, cloud analytics and Hadoop big data analytics, Shepard said.

"They're going to bring this all together in virtualized environments with Greenplum on the backend," he said. "It will also probably expand to EMC's Atmos [cloud storage solution]."

VMware's Anderson wrote in her blog post that the Pivotal Initiative will make possible a new generation of mobile and data-centric applications that can exploit future data centers.

"The new organization will accelerate existing efforts in this area by the two companies, creating a primary, unified and focused endeavor around a common mission, roadmap and strategy," she wrote.

Anderson said VMware and EMC do not expect the formation of the Pivotal Initiative to impact existing customer agreements or support, and that customers and partners can continue to buy products and services as they normally would while the initiative is being developed.

Spokespeople of both EMC and VMware declined to respond to requests for further information, saying the VMware blog post was all the information available for now.


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