VMware Taking Fight To Amazon With Top-Secret Public Cloud Project

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VMware executives spewed fire and brimstone at Amazon this week, urging partners not to let their customers move workloads to its cloud infrastructure. As it turns out, this was more than just run-of-the-mill competitive rhetoric.

VMware is working on a project that will allow customers to move their on-premise private cloud workloads to public cloud infrastructure that's owned and operated by VMware, sources familiar with the plans told CRN Friday.

This is not Project Zephyr, the VMware infrastructure as a service CRN first reported on last August, but a new offering referred to internally as VMware Public Cloud, which is currently in beta, sources said.


[Related: VMware Top Execs Lash Out At Amazon Public Cloud]

VMware did not respond to a request for comment on its public cloud project, but has previously said it doesn't respond to rumors or speculation.

While few companies are moving mission critical workloads to the public cloud just yet, that appears to be where things are headed. Sources told CRN VMware Public Cloud is intended to slow Amazon's momentum and generate more revenue in areas that lie outside its core virtualization business.

VMware Public Cloud is also intended to showcase the strength of VMware's technology portfolio in the public cloud, sources said.

"Customers will require a bit less on premise, but they will be forced to use VMware technologies like Nicira and DynamicOps to address the security, agility and performance challenges in the public cloud," said the source, who requested anonymity because he's not authorized to comment on VMware's plans.

Organizations are increasingly looking to move workloads to the public cloud while maintaining governance and manageability. With tools like DynamicOps, and vCenter Operations' ability to monitor workloads in some public cloud environments, VMware is moving to address this need, sources told CRN.

In the management arena, VMware could potentially be the "umbrella" that covers everything, regardless of what the hypervisor or cloud is underneath, said another source with knowledge of VMware's plans, who also requested anonymity.

NEXT: Why This Is A Major Strategy Shift For VMware

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