VMware's 'Cloud Cred' Contest: Silly, Or Stroke Of Genius?

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VMware's recently launched "Cloud Cred" contest, which invites IT pros to show off their cloud computing skills in return for prizes and promotional perks, is getting a decidedly tepid reception in some segments of its user community.

Cloud Cred represents VMware's embrace of the gamification trend, which some enterprise vendors are using to inject fun into complex (and often dull) employee tasks, such as data entry, to help achieve broader business goals.

VMware is using gamification to get its user base excited about showing off their cloud computing skills. For completing various cloud computing tasks, contestants receive points and badges, which are redeemable for material prizes such as pens and t-shirts, as well as professional rewards such as exam vouchers, mentions on VMware blogs and social media, and even a speaker session slot at VMworld.


[Related: VMware Exec: We Built Public Cloud IaaS With Partners In Mind]

The Cloud Cred grand prize is a trip for two to VMworld Europe, being held in Barcelona in October.

While the contest is aimed at VMware's broad user community, some of the vendor's channel partners feel it trivializes the expertise they've spent years building.

"As a virtualization professional, I don't need to be motivated by games and prizes to be educated about the cloud, or to evangelize it," one VMware partner told CRN, speaking on condition of anonymity. "My job requires me to constantly educate myself. I'm not sure who the target audience is, but it's not me or my colleagues."

Some Cloud Cred tasks require no technical expertise, such as taking a team member to grab coffee or lunch; bringing food and sharing it at a cloud user group meeting; or filming a music video with team members. Others are more complex, such as writing a cloud-related blog post, submitting a technical whitepaper idea for VMworld, or using an iPad to control a vSphere instance.

"It's an interesting concept, but the tasks in the contest don't really help me do better work," said another VMware partner, who also asked to remain anonymous. "For example, [one task] gets you 100 points if you take a photo of yourself wearing a VMUG [VMware User Group] t-shirt. Really?"

In a blog post earlier this month, Maish Saidel-Keesing, a virtualization architect with NDS Group, a Jerusalem, Israel-based software vendor, said Cloud Cred "seems to diminish a good amount of what all the VMware evangelists, bloggers [and] vExperts do. We are not doing it for the points or trinkets, but because we believe in what we do."

NEXT: VMware Says It's Not About Gamification

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