2nd Watch CEO Doug Schneider is betting big on Amazon Web Services in 2023 after witnessing several key channel improvements this year as AWS leaders say the cloud giant is now “partner obsessed.”

Schneider said the Seattle-based solution provider will continue to “invest heavily” with AWS in 2023 due in part to its revamped channel strategy led by worldwide channel leader Ruba Borno.

“What we’ve really seen manifesting is a change in demeanor. It shows me there’s a lot of goodness to come from our perspective,” said Schneider, who has helmed AWS Premium Partner 2nd Watch for over eight years.

[Related: The 10 Biggest AWS News Stories Of 2022]

AWS Momentum At 2nd Watch

AWS sales at 2nd Watch are expected to increase at a “very, very healthy double-digit” rate in 2022 thanks to collaboration with AWS that is at an all-time high.

“AWS has almost established themselves as the de facto public cloud provider for a lot of businesses,” said Schneider. “So if you think about a multi-cloud world, it’s hard to imagine anyone with a multi-cloud posture where they’re not going to have AWS as a big part of their mix.”

For its most recent third quarter, AWS generated $20.5 billion in sales, representing an increase of 27 percent year over year.

If AWS witnesses similar growth rates next year, the company will likely surpass $100 billion in annual revenue in 2023.

The cloud giant continues to be the dominant worldwide market-share cloud leader, owning 34 percent share of the market.

“AWS capabilities are phenomenal, but also overwhelming. The challenge and the opportunity for AWS partners is you have to start getting more intentional and specific around where you’re going to play in this massive platform,” said Schneider. “Then I think that allows you to actually have a stronger relationship with AWS.”

2nd Watch CEO Schneider talks to CRN about five AWS trends that have him excited about what’s in store for 2023.