ASG Software Targets Channel In New Cloud, Content Software Push

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Software developer ASG Software Solutions is ramping up its channel team and program as part of a move to expand its presence in the business of providing technology that partners can use to build their cloud offerings.

The company, founded in 1986 and focused for nearly all of its life on the mainframe software business, this month brought on a new channel chief to work with Barbara Spicek, the former Brocade channel chief and now ASG's senior vice president of global systems integrator and channel sales.

The transformation from a focus on mainframes and direct sales to a channel-friendly provider of cloud, orchestration, content optimization and big data software has been a major thrust for ASG, Spicek said.

[Related: Egenera Integrates AWS With Its Public Cloud Management Software]

"We've become, after 30 years of existence, almost like a startup," she said.

Part of the transformation has been to bring on a new channel chief, Michael Mayer, who started in January as the company's vice president of system integrators and channel for North America. Prior to ASG, Mayer was the channel chief at Vancouver-based Peer 1 Hosting.

ASG is now in the process of recruiting systems integrators worldwide that are looking to build integrated cloud and content solutions for customers including virtual desktop, compliance and records management, content management, and application optimization, Spicek said.

New from the company is the ASG Solution Partners program, which is aimed at helping integrators with a complete solution for a cloud infrastructure.

"We not only deliver a standard practice that partners can resell; we also actively help partners set up valid business models," she said. "We also offer complete professional services and management revenue to partners."

The company will roll out more offerings aimed at a broader channel partner base later this year, and it also plans to unveil its first distribution partnership, Spicek said.

One partner that has had success with the ASG Software Solutions cloud platform is DirectNetworks, a Madison, Wis.-based managed services provider.

DirectNetworks used ASG's cloud technology to launch a cloud platform via a new division called DirectCloud, said Colin Mehlum, vice president of DirectNetworks.

ASG was the only company that offered a multitenancy desktop hosting technology along with all the backend services that go with it, Mehlum said.

NEXT: ASG Providing Cloud Infrastructure

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