ElasticHosts Offers Twist On Consumption-Based Cloud Pricing

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The savings come from three places, ElasticHosts' Davies said. First, there is a basic cost savings associated with not paying for high capacity during low workload times, such as late at night. Typical companies can save 50 percent with the switch, with some saving 75 percent or more on cloud costs. Second, the high-capacity servers allow for higher maximums, which will not increase costs unless that capacity is actually needed. Third, for those companies that have actively tried to adjust capacity manually or through auto-scaling tools, Elastic Containers is much more accurate and will save costs even further.

This level of consumption-based pricing can't be achieved with traditional virtualization technology, which means that in order for Amazon to catch up, it would have to completely overhaul its cloud capabilities and technology, Davies said.

The product itself would have been impossible a year ago, Davies said, because it was made possible by a recent Linux update. ElasticHosts started developing the product at the very beginning of developing container technology for Linux, Davies said, which means it is ahead of the game and expects others to be developing the technology within the next two or three years.

Elastic Containers are "Linux-only, since they use Linux kernel containerization technology," Davies added. "At present, there is no equivalent technology for Windows, so we have no [immediate] plan to expand Elastic Containers to Windows," he said.

"I think in the short- and medium-term [we] set ourselves apart," Davies said. "For someone else to quickly replicate it would be difficult because it is a fundamental rearchitecting ... so we definitely see ourselves as an innovator here. We see ourselves as the first for a truly usage-based model."

Elastic Containers will be available to channel partners April 16. 


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