InsideSales customers can benchmark their own sales stats against the anonymized data from the larger pool of customers.
"That's the machine learning. As you learn more and more about those customers, the algorithm starts to steer you toward your unique customer's experience," Steele told CRN.
The software, of course, also integrates quite seamlessly with Salesforce's CRM.
Salesforce is, by far, the biggest channel partner for InsideSales, and the partnership "is growing like crazy," Steele told CRN. The company recently became a Salesforce Premier technology partner.
Since conception a decade ago, the company sold its analytics platform entirely directly to its customers.
But now, "as we try to grow this business, in triple digits, we really have to embrace the channel. Just like Salesforce, we're going to have to leverage the partner channel," Steele said.