CenturyLink To Partners: Our Cloud Can Be Your Cloud

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Many MSPs and VARs would rather sell their own clouds to customers than those of the vendors with which they partner.

Responding to that interest in the market for white-labeled solutions, CenturyLink rolled out several cloud-customization features earlier this month, which the telecom giant-cum-cloud service provider's channel partners are now using to create self-branded offerings and control their customers' experiences.

"You take a recognized public cloud and overtake it and personalize it and configure it as needed so you can sell it to your customers," Richard Seroter, CenturyLink's cloud product director, told CRN.

 [Related: CenturyLink Outlines Plans For New Services, New Platform Based On SDN, NFV]

The release includes features that allow partners to control the appearance, location and billing of the cloud services they offer. CenturyLink also open-sourced a cloud pricing tool with the release that partners can white-label.

Chris Parker, COO of BlackFin Square, a distributor based in Roswell, Ga., said the resellers he supplies with CenturyLink's telecom and cloud products are thrilled to have a solution they can self-brand all the way from the URL to the monthly bill.

"CenturyLink cloud is growing [like] gangbusters with all of my major clients, not only in disaster recovery, but also for R&D and QA systems," Parker told CRN.

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