NetSuite Reveals Integrated E-Commerce Solutions To Partners At SuiteWorld 2015

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With its deep knowledge of the NetSuite back end, and a new digital agency certification, Explore quickly won a unique retail client.

Without going into great detail, Nelson also mentioned the NetSuite Content Experience Manager, a new stand-alone system for e-commerce developers building websites and front-end systems. The product integrates technology obtained a couple of years ago through acquisition of Element Fusion.

And last week, NetSuite acquired Bronto, a marketing automation system. That technology will be integrated to round out the Software-as-a-Service vendor's omni-channel capabilities, Nelson told SuiteWorld attendees.

Bronto's marketing engine, "laser-focused" on the business-to-consumer markets, will give NetSuite's partners a powerful tool to help their customers engage customers in an ongoing dialogue, Nelson said.

Matt Haller, North America NetSuite practice lead at Capgemini, told CRN the solutions NetSuite is bringing to market are blurring the lines between ERP and e-commerce.

One of NetSuite’s strengths is its ability to provide a seamless integration via its SuiteCommerce solutions to enable the "omni-channel world" that Nelson discussed, Haller said.

Capgemini, which has its North American headquarters in New York, just completed a new equipment and supply ordering system for Domino's using the NetSuite platform. It supports a network of more than 1,000 independent franchises.

"The solutions are starting to gain a foothold in B2B environments, beyond B2C," Haller said.



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