"It understood it would be hard to start with a direct sales model and then try to back a channel into it," Waldo said.
The company is now based in Bellevue, Wash., and sells 80 percent of its cloud-based workflow automation solutions through its channel.
For one partner, Neudesic, a systems integrator based in Irvine, Calif., that focuses on large enterprise accounts, the portal has become "a primary conduit for a lot of our alliance activity," said Mark Jones, Neudesic's CMO and vice president of alliances.
The online tool already has resulted in better joint field traction within both organizations, as well as improvements in lead sharing and addressing the business needs of clients, Jones told CRN.
"Nintex realized they needed to scale," Jones said. "The new global partner program has really elevated the level of engagement which we have with Nintex across the board."
As Neudesic deploys automated workflow processes across verticals like health care, manufacturing, financial services and utilities, the portal means "we can invest more of our time building solutions to bring to market rather than the logistics and work processes of our relationship," Jones said.
The ease and accessibility to data on active Nintex customers, from registered leads to the pipeline, impressed Jones.
"With the new partner portal, information is available at hand instead of having to reach out to my counterparts there," Jones said.
Travis Hargett, president of Eastridge Technology, a solution provider based in Winston-Salem, N.C., that serves customers throughout the Southeast U.S., has been working with Nintex since 2009.
The partnership stemmed from a misguided effort within Eastridge to build its own custom workflows for customers, "which is super cool if you're a bit geeky computer nerd."