Ingram Micro has purchased the Odin service automation platform to turbocharge cloud software development and strengthen the distributor’s presence in the telecom and hosting spaces.
Irvine, Calif.-based Ingram Micro began licensing Odin, owned by Parallels Holdings, in 2013, using the cloud service provider to build the distributor’s automated Cloud Marketplace, and announced an equity investment in Parallels the following year.
Odin, a 500-person division of Renton, Wash.-based Parallels has roughly 250 software engineers, which should enable Ingram to invest in evolving new software to ensure it meets the needs of channel partners, according to Renee Bergeron, Ingram Micro’s vice president of worldwide cloud computing.
“We felt strongly that owning the software and having the skills and talent of the Odin team … would really help ensure that we could realize our strategy,” Bergeron told CRN. “Parallels is the market leader when it comes to cloud marketplace technology.”
Terms of the deal, which is expected to close later this month, were not disclosed. The acquisition isn’t expected to materially impact the 2016 financial results of Ingram, the $46 billion distribution giant.
Having Odin as part of Ingram should also allow the distributor to accelerate the functionality of its Cloud Marketplace and the on-boarding of additional vendors and cloud service providers, giving reseller partners more cloud offerings to provision, manage and invoice, Bergeron said. More than 12,000 resellers across 16 countries are using Ingram Micro’s Cloud Marketplace today, according to Bergeron.
Odin counts more than 4,000 hosting and 300 telecom companies among its customer base, which Bergeron said should enable Ingram Micro to deepen its relationships in these emerging channels.
Ingram Micro got into the telecom space with its 2012 acquisition of mobile distributor BrightPoint, and Bergeron said the Odin deal will enable the distributor to expand these relationships around cloud. There is significant overlap between the BrightPoint and Odin customer bases, Bergeron said.
Ingram Micro has few relationships with hosting partners today, but Bergeron believes the distributor could have success in that space based on its expertise around managed services, cloud services and e-commerce.
“It’s an exciting expansion for us,” Bergeron said.