SADA Systems Heads To Microsoft Partner Conference With FY 2016 Revenue Growth Worthy Of Boasting

SADA Systems, a born-in-the-cloud managed services provider that has risen to the top ranks in both the Microsoft and Google ecosystems, heads into Microsoft's Worldwide Partner Conference this week ready to share news of stellar growth with colleagues.

The Los Angeles-based cloud services provider at the end of June capped a fiscal year that saw 74 percent year-over-year growth in its Microsoft practice, driven by a surge in enterprise spending across various Microsoft cloud services. The expansion brings SADA Systems' supported base of Office 365, Azure and Dynamics customers to 7.7 million.

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SADA CEO Tony Safoian told CRN that he sees driving the trend toward cloud adoption a desire among enterprises to find new ways to grow revenue and improve productivity.

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"We talk to our clients about moving the needle, not moving to the cloud," Safoian said.

Businesses now realize that adopting cloud software is not an operational decision, but one that's more tied to innovation, accelerating time to market, and gaining an advantage over competitors, according to Safoian.

"These are the questions we're helping our customers answer and resolve with improved business processes and technology," he told CRN.

Some of those customers consuming Microsoft cloud services via SADA include United Talent Agency, Boingo Wireless, Coffee Bean, Medical Solutions, Xirrus, and Quantcast.

SADA, named Microsoft Partner of the Year in the Cloud Productivity category in 2015 and a runner-up this year, has seen a surge in customer demand for Office 365, Azure, Skype for Business and the Dynamics CRM.

In turn, the Microsoft Cloud Solutions Provider is investing millions to grow those practices, with plans to increase the number of employees in its Microsoft group by 50 percent in the next year.

And in a manner that's quickly becoming the norm among a new crop of modern solution providers, SADA embraces a model that goes well beyond reselling licenses—the company offers value-added services such as deployment, migration, support, maintenance and training. It also develops unique IP through custom applications.

SADA has also focused its business on implementing hybrid environments, Safoian told CRN, and was recently selected by Microsoft to join a new program for Internet of Things-related deployments.