AppDirect Integrates Cloud Commerce Capabilities Into Comprehensive Platform

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"Overall we see AppDirect as a key part of our channel program, and the revamped platform puts all the capabilities we need to make sure we have automated subscription management and allows our resellers to self-serve so they make sales without our help," Benayoun said.

The CRM vendor plans to leverage the new platform to drive more business to its partners, he said.

"We plan on working with the folks at AppDirect to keep expanding our channel program so we can make the most of our integration and work with their ecosystem to make sure we offer our software through their massive network," he told CRN.

"There's a great opportunity for us to work together, and the combination of cloud monetization and management capabilities will make a big impact for us," he said.

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