Google Cloud Chief Makes The Case That The Consumer Search Giant Is Also An Enterprise Powerhouse

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Diane Greene, Google's cloud business chief, sought to illustrate her oft-repeated claim that Google is a true enterprise tech vendor Wednesday by inviting executives from several large, and recently signed, customers to join her on stage at Google's NEXT Cloud conference.

Greene later said the Mountain View, Calif.-headquartered cloud provider is winning more than half the deals it goes after; she was asked specifically at a news conference about Google's prospects in taking on industry leader Amazon Web Services.

Google Cloud, broadly, represents "a major initiative to share our technology with the whole world." The enterprise has changed significantly of late, Greene said, "so it's kind of Google's time to bring what we have to the enterprise."

[Related: Google Channel Chief Yansouni On Emerging Partner Program And Challenging Microsoft And AWS For Cloud Dominance]

Wednesday's keynote was delivered to 10,000 attendees filling to capacity a hall at the Moscone Center, the first time Google turned to the massive convention center in San Francisco for one of its events.

The keynote closed with a surprise appearance from Alphabet Executive Chairman Eric Schmidt, in which Google's former CEO offered surprisingly nuts-and-bolts advice to customers on how to go about cloud migrations.

"Last year when we were here, I said we were going to meet you where you are," Schmidt told partners and customers. The message this year, he said, is "just get to the cloud."

And once businesses adopt cloud, they "might as well plan for global success and infinite demand," he said. Even if they don’t achieve those lofty goals, they'll realize savings and more resilient architecture with that mindset.

Google's platform, especially when it comes to networking infrastructure and enterprise-grade machine learning capabilities, sets itself apart from competitors, Schmidt said, adding he approved a $30 billion investment in the platform.

"Please do not attempt to duplicate it," he said. "You have better uses of your money."

Greene kicked off the NEXT opening keynote on the theme of enterprise credibility, noting she recently met with three customers looking to do traditional lift-and-shift migrations to Google Cloud Platform, —not the kind of born-in-the-cloud modern workloads Google's cloud was once primarily associated with.

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