Rackspace launched a new business division on Monday aimed at delivering a wide range of professional services to enterprise customers across the company's many cloud provider partners.
The San Antonio, Texas-based company's new Global Solutions and Services (GSS) unit will focus on helping customers implement cloud transformation initiatives along several lines of services, while working with channel partners to conduct planning and execute migrations.
"We're really focusing on the upfront strategic services aspect, looking at customers holistically, helping customers define the best cloud strategy and building out this global services catalog," said Rachel Cassidy, vice president in charge of the new division.
"We're going to build out our professional services expertise up front with a partner strategy in mind," Cassidy told CRN.
GSS will create packages incorporating best practices and defined by consistent methodologies. Rackspace aims to have systems integration and ISV partners, both existing and new, work closely with the business division, adding to their own practices a repeatable architecture, Cassidy said.
"We're building out a channel strategy that will create joint offerings with our partners that we go to market with. We'll be working with partners that can supplement our skills and expand our capacity," Cassidy said.
Partners can look to Rackspace for upfront design and architecture guidance, or build their own services and offer joint implementations with Rackspace, she said.
Those upfront engagements will lead to new and existing customers consuming more managed services across various clouds. Rackspace offers managed services for Amazon Web Services, Microsoft Azure, and Google Cloud Platform, as well as its own brand of managed OpenStack private cloud and expertise in VMware and Microsoft on-premises platforms.
"The goal is the landing place for our mutual customers is Rackspace managed services," Cassidy said.
Rackspace has defined four lines of service for the GSS business, Jaret Chiles, Rackspace's senior director of professional services, told CRN.