Cloudistics Looks To Power MSP Infrastructure With Innovative Partner Relationships


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Cloudistics, a startup looking to address the heating market for more affordable and manageable on-premises cloud solutions, introduced two unique programs this week to help forge partnerships with managed services providers.

The company, founded in 2013 in Reston, Va., only came out of stealth at the end of last year with a software-defined data center platform that looks to simplify cloud deployment and operations and help MSPs who want to buck the public cloud.

The programs offer innovative pay structures designed to develop business relationships with services provider partners, Steve Conner, Cloudistics' vice president of worldwide sales, told CRN.

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The programs treat partner MSPs "kind of like a franchise," Conner said, with Cloudistics giving them a solution that won't immediately tax financial resources, but will instead generate revenue upon the success of those users.

Cloudistics' serial entrepreneur founders were behind Precise Software, acquired by Veritas in 2003, and later AppAssure, which sold to Dell in 2012.

AppAssure CTO and founder Srinidhi Varadarajan went on to run Dell's data protection business. That's where the seeds for the next venture were planted, Conner said.

While further developing the AppAssure data backup product for Dell, Varadarajan was irked by massive Amazon Web Services bills—hundreds of thousands of dollars a month—that were killing the bottom line.

He figured, as a Ph.D. in computer science, it would be easy to stand up OpenStack on-premises to ease those costs – probably wouldn't take longer than a weekend. Three weeks later Varadarajan threw in the towel, with a newfound appreciation for the need for a simpler infrastructure solution.

Cloudistics platform, released last October, combines the standard networking, storage and compute components in an entirely software-defined environment. Users can deploy and consume resources through an interface, without having to confront the underlying infrastructure directly.

To expand its services provider ecosystem, Cloudistics introduced the two unique programs, and is working on a third, Conner said.

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