Atlassian Bundles Its On-Premises Stack, Introduces DevOps Marketplace

Atlassian released a bundled offering Tuesday consisting of all its popular on-premises DevOps tools, as well as an online marketplace for DevOps solutions from third-party developers.

The Atlassian Stack integrates out-of-the-box the Australian-headquartered company's five behind-the-firewall tools: Jira for issue tracking and project management, Confluence for collaboration and documentation, the Bitbucket code repository, Bamboo for continuous integration and deployment, and HipChat messaging.

The integrated product comes as more enterprises are approaching Atlassian as a vendor of a comprehensive collaboration and development platform rather than a set of individual tools, Cameron Deatsch, Atlassian's head of enterprise growth, told CRN.

[Related: Atlassian Revamps Channel Program To Drive Stronger Partner Engagement]

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Atlassian is also releasing an eBook documenting its own practices in building, deploying and managing software as a leading Software-as-a-Service vendor, Deatsch added.

The Atlassian Stack delivers financial benefits to enterprises adopting the larger portfolio while shortcutting many steps for getting the suite up and running, he said.

In a recent survey, Atlassian learned more than half of its customers with more than 500 users ran three or more of its products, and most planned on ultimately adopting the full portfolio.

Complementing the Atlassian Stack is a specialized Atlassian DevOps Marketplace, which will deliver prescriptive DevOps technologies from more than 100 vendors that sync with its tools.

Atlassian's current marketplace, now selling more than 3,000 add-on solutions, has done $250 million in revenue since its launch, Deatsch told CRN.

Born in Sydney, Australia, Atlassian first made a name for itself with software developers at a time when "handing off between dev and ops teams was a fairly broken process," he said.

But businesses were becoming more software-centric at the time, and the ubiquity of developers throughout the enterprise helped Jira, Confluence and the other products quickly spread across divisions. Atlassian's business rapidly scaled as a result.

Atlassian Solution Partners are expected to be key drivers for bringing Atlassian Stack to market, Deatsch told CRN.

"The larger customers are more likely to book through channel partners. Communications to those biggest customers is actually via our channel," he said.

And many of the partners who are building custom tools for specific customers are likely to become technology partners selling through the new marketplace.

"They take what they built for one-off customers and become independent software vendors," Deatsch said.

Zubin Irani is CEO of cPrime, a Silicon Valley-based systems integrator that fits that description, planning to sell software it has developed internally on the marketplace while also bringing the Atlassian Stack to its customers.

The DevOps Marketplace will streamline and ease provisioning of software, while making it easier for companies like his that are branching into ISV territory to find customers for those solutions, Irani told CRN.

Irani has seen enterprises shift their attitude toward Atlassian dramatically of late toward making strategic investments across products. In the last six to 12 months, more have told him they want the full suite than over the last two years combined, he said.

"People are picking Atlassian as a platform. [The Atlassian Stack] allows them to procure it as a platform. That's aligning with a lot of the demand we're seeing in the market," Irani told CRN. "This simplifies the procurement process by having one SKU you can buy or renew."

The bundled offering comes with added benefits from a support perspective, where a team of administrators can be charged with running the full product portfolio, reducing operational costs.