Atlassian Bundles Its On-Premises Stack, Introduces DevOps Marketplace

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Atlassian released a bundled offering Tuesday consisting of all its popular on-premises DevOps tools, as well as an online marketplace for DevOps solutions from third-party developers.

The Atlassian Stack integrates out-of-the-box the Australian-headquartered company's five behind-the-firewall tools: Jira for issue tracking and project management, Confluence for collaboration and documentation, the Bitbucket code repository, Bamboo for continuous integration and deployment, and HipChat messaging.

The integrated product comes as more enterprises are approaching Atlassian as a vendor of a comprehensive collaboration and development platform rather than a set of individual tools, Cameron Deatsch, Atlassian's head of enterprise growth, told CRN.

[Related: Atlassian Revamps Channel Program To Drive Stronger Partner Engagement]

Atlassian is also releasing an eBook documenting its own practices in building, deploying and managing software as a leading Software-as-a-Service vendor, Deatsch added.

The Atlassian Stack delivers financial benefits to enterprises adopting the larger portfolio while shortcutting many steps for getting the suite up and running, he said.

In a recent survey, Atlassian learned more than half of its customers with more than 500 users ran three or more of its products, and most planned on ultimately adopting the full portfolio.  

Complementing the Atlassian Stack is a specialized Atlassian DevOps Marketplace, which will deliver prescriptive DevOps technologies from more than 100 vendors that sync with its tools.  

Atlassian's current marketplace, now selling more than 3,000 add-on solutions, has done $250 million in revenue since its launch, Deatsch told CRN.

Born in Sydney, Australia, Atlassian first made a name for itself with software developers at a time when "handing off between dev and ops teams was a fairly broken process," he said.

But businesses were becoming more software-centric at the time, and the ubiquity of developers throughout the enterprise helped Jira, Confluence and the other products quickly spread across divisions. Atlassian's business rapidly scaled as a result.

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