Velostrata Launches Formal Channel Program To Drive Partner Enablement

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Velostrata, a startup that's creating new pathways to cloud adoption by decoupling storage from other computing resources, Wednesday formally launched its first channel program.

The program looks to formalize relationships with a base of more than 30 partners who are using the startup's tools to deliver cloud resources to customers looking to keep their data on-premise, Jan Poczobutt, vice president of sales and partnerships at Velostrata, told CRN.

"In the market, there's one bottleneck everything is converging around -- how to get workloads from on-prem to cloud. Once you can do that a lot of great things happen," Poczobutt said.

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Velostrata has taken a unique approach to solving that problem, he said, one that enables customers to leverage public cloud in minutes.

"Everyone else tries to bring all the data over. We bring compute over," Poczobutt said.

Velostrata's WAN optimization technology streams data to Amazon Web Services or Microsoft Azure for processing, without requiring it ever to reside in cloud storage.

That changes the game for cloud migrations.

"We can accelerate that process by an order of magnitude. It's a brand-new way of looking at migration and speeding it up," Poczobutt said.

That's particularly valuable to partners because they start earning money selling added services once their customers are consuming cloud, he said.

At the start of 2016, the company, founded in Israel, named John Donnelly, a former executive at MobileIron and Symantec, as its first channel chief. Poczobutt, who previously led sales at Barracuda Networks, replaced Donnelly in April.

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