Docker CEO Urges Partners To Get Involved In The Rapid Adoption Of Containers, Public Cloud Growth

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Docker's ability to deliver a highly portable, cloud-native, cost-cutting platform for transforming IT systems offers to the channel an opportunity unlike any other, CEO Steve Singh told attendees of the 2017 Best of Breed conference in Atlanta on Tuesday.

Almost half a year into his tenure as CEO of the groundbreaking container-tech company, Singh said Docker's platform will win in a competitive market because of its openness and portability—enabling digital transformation without locking customers into any one provider.

And moving legacy applications to Docker, enabling them to run on any modern infrastructure, typically cuts costs in half. Those savings result from a substantial increase in application density, reducing the number of virtual machines needed by putting more workloads on fewer servers.

[Related: Dell Technologies CEO Michael Dell: Partners Are Fueling Huge Growth And 'We're Winning Big']

"This opens up real opportunity for partners and customers" to drive innovation, Singh said.

To prove that to customers, Docker is cooperating closely with its growing base of channel partners to implement proof of concepts in which they move some legacy applications to container-based infrastructure.

And when deals are closed, partners typically see five to seven times multipliers on the profits, Singh said.

"This is a channel-oriented play," Singh said. "If there's an opportunity to work with you on an account, we're in."

While Docker as a young startup launched the container-tech boom, the company is now battling with many other vendors, including the hyper-scale cloud providers, in a highly competitive sector. Docker is looking to distinguish itself, and scale its business, by capitalizing off four trends reshaping the industry.

The most important of those, and where Docker is devoting most of its investment, is the rapid adoption of public cloud. That will "impact every single company in the world," Singh said, and is being enabled by containers

Singh predicted the first trillion-dollar software company will come out of the public cloud.

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