Salesforce And Google Forge Strategic 'Preferred' Partnership

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Salesforce and Google locked arms tighter Monday with a new strategic partnership through which the CRM giant is naming Google Cloud Platform, a "preferred cloud provider," and Google is reciprocating by selecting Salesforce its preferred CRM.

In addition to the platform partnerships, Google's G Suite office productivity portfolio will see deeper integration with Salesforce cloud applications, including Sales and Marketing clouds, as will the Google Analytics 360 platform.

The term "preferred" doesn't indicate exclusivity, and the same status granted to Amazon Web Services in May of 2016 will continue, Ryan Aytay, executive vice president of business development at Salesforce, said at a news conference on the first day of the Dreamforce conference.

[Related: Partners Eager To Learn More At Dreamforce About Salesforce's Roadmap For Upgrading Its Einstein Intelligence Platform]

However, Google Cloud Platform will be the platform on which Salesforce plans to expand its core services into new global geographies, he said.

Tariq Shaukat, Google's president for partners and industry platforms, said a top request from Google customers has been "tighter and tighter integration with Salesforce."

The two companies had previously done "light touch integrations," but the new partnership will yield entirely co-engineered solutions, Shaukat said when joining Salesforce executives at the Salesforce conference that kicked off Monday in San Francisco.

Google's cloud division "will continue to use Salesforce as its preferred CRM provider to engage with its cloud customers in new and meaningful ways," according to a joint statement.

Mike Rosenbaum, executive vice president for CRM Apps at Salesforce, said the two companies could achieve more by directly working together than they can by interconnecting through their "API surface area."

The deal marks the first time Google has directly integrated its cloud products with another leading cloud software provider, said Bob Stutz, Salesforce's CEO for its marketing cloud and chief analytics officer.

"It's been the number-one ask of our customers to have the two integrated in a seamless way," he added.

"We view this as the best of both worlds for our mutual customers," Aytay said.

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