Maintaining a tradition of innovation, VMware has extended its technology from the data center into public clouds, hyper-converged infrastructure, and edge devices, Muneyb Minhazuddin, VMware's vice president of solutions product marketing, told attendees of The NexGen 2017 Conference & Technology Expo.
"Our vision is to deliver any application on any device on any cloud," Minhazuddin said Wednesday at the conference in Los Angeles.
VMware has been disrupting technology since it released the hypervisor that first virtualized compute, then expanded that product into a broad private cloud solution. But the current portfolio stretches across a broad range of environments, with security embedded throughout, he said.
"For VMware, innovation has been the core of how we've gone to market. We've disrupted the market in everything we do," Minhazuddin told NexGen attendees.
The company's public cloud strategy goes beyond partners currently offering VMware environments—most notably Amazon Web Services and IBM.
"Our cloud strategy has gone from building my own cloud to really consistent infrastructure across as many clouds as possible and consistent operations across all the clouds out there," he said.
The inclusive, multi-cloud approach is driven by the monumental change that's taking place across all verticals in what businesses expect from their technology.
"Tech used to be a support system for the business. Now, across all industries, tech is actually becoming a business," Minhazuddin said, adding companies not leveraging technology to run their businesses are being left behind.
That imperative for digital transformation is focusing attention at the top of the stack.
"What we see is it's all about the app. Your customer experience comes down to those applications," Minhazuddin said. Enterprises want more cloud-native applications, developed fast with DevOps-oriented methodologies.
"The barrier to entry is as simple as, I have an idea, I spin up an app, I host it in the cloud," Minhazuddin said.