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5 Companies That Came To Win This Week

For the week ending Dec. 6, CRN takes a look at the companies that brought their 'A' game to the channel.

The Week Ending Dec. 6

Topping this week's roundup of companies that came to win is Amazon Web Services, which used this week’s AWS re:Invent 2019 conference to launch new technology and channel initiatives.

Also making the Came to Win list this week is Intel for debuting a new digital showcase for partner solutions, AMD for a new competitive push into the mini PC arena, Check Point Software Technologies for a savvy acquisition in the cloud security space, and Tenable for an equally smart acquisition in operational technology security.

Not everyone in the IT industry was making smart moves this week, of course. For a rundown of companies that were unfortunate, unsuccessful or just didn't make good decisions, check out this week's Five Companies That Had A Rough Week roundup.

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AWS Offers Partners New Competencies And Certifications, Expanded Channel Program Initiatives

Amazon Web Services held its AWS re:Invent 2019 conference this week and solution providers and ISVs who partner with the cloud giant had to come away impressed.

AWS established a “Service Ready” certification for partner products integrated with AWS Lambda, AWS PrivateLink, Amazon Redshift and Amazon Relational Database Service – a move that will help customers find validated partner products. AWS also debuted new retail, public safety and disaster response competencies for AWS Partner Network (APN) members.

AWS unveiled the APN Global Startup Program, an initiative to help early-stage companies with compelling enterprise products more effectively leverage the cloud company’s benefits. And AWS said it is expanding its Seller Private Offers program to all registered sellers with public listings on AWS Marketplace and reducing associated fees.

On the technology side AWS announced that AWS Outposts, the on-premises version of the AWS public cloud technology, is now available. The company rolled out Amazon Bracket, a new quantum computing service for researchers and developers, and unveiled a wave of new services that make it easier for customers to build AI capabilities into their business applications. And Wavelength, a new service developed with Verizon, puts AWS services at the edge of the 5G network.

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Intel Solutions Marketplace Gives Partners New Ways To Grow

Intel this week debuted the Intel Solutions Marketplace, a digital storefront that provides the chipmaker’s partners with new ways to showcase their Intel-based solutions for lead-generation purposes and to collaborate with other partners in a variety of fields from IoT to artificial intelligence.

The online marketplace is a major pillar of Intel’s new Intel Partner Alliance channel program, which is slated to launch in the second half of 2020 and consolidate the company’s Intel Technology Provider, Intel Cloud Insider and Intel IoT Solutions Alliance programs into one.

The Intel Partner University online training portal, another key component of the new partner program, was unveiled in October.

The new Intel Solutions Marketplace is not an ecommerce site for facilitating transactions. It’s meant as a way for partners to showcase their software, hardware, services and bundled solutions and generate sales leads. The marketplace is expected to have more than 4,500 listed solutions from nearly 1,000 partners at launch.

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AMD Targets Intel NUCs With New Ryzen Mini PCs From Partners

AMD is challenging Intel’s dominance in the mini PC space with a new ecosystem of partners who are bringing to market systems powered by the chipmaker’s Ryzen Embedded processors.

AMD announced this week what it described as the “open ecosystem” of mini PC partners, promising extended availability and high performance in small form factors designed for use in industrial, enterprise and media use cases. Partners include ASRock Industrial, EEPD, OnLogic and Simply NUC.

The move is intended to step up AMD’s competition against rival Intel’s Next Unit of Computing (NUC) systems as well as other kinds of small form factor PCs that run on Intel processors.

The new mini PCs from AMD partners are based on the chipmaker’s Ryzen V1000 and R1000 systems-on-chip.

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Check Point To Buy Serverless Security Firm Protego To Protect Cloud Systems

Check Point Software Technologies struck a deal this week to buy early-stage security vendor Protego, a developer of technology used to prevent malicious attacks on serverless functions in run-time environments.

Check Point said the move to cloud-native applications can lead to inherent vulnerabilities and misconfigurations, potentially creating security risks. Check Point said its acquisition of Protego will provide customers with the tools needed to prevent vulnerable code from being deployed into production.

The Protego technology will be a good fit for solution providers that have invested heavily in application development and cloud migration services. Partners with large public cloud and managed cloud service practices will also benefit from Protego by becoming more consultative with customers about their application needs.

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Tenable Buys Industrial Security Startup Indegy To Boost OT Protection

Sticking with the topic of savvy acquisitions, security and cyber risk technology developer Tenable this week acquired industrial security startup Indegy for $78 million.

The acquisition of Indegy and its Industrial Cybersecurity Suite will allow Tenable to provide customers with expanded visibility, protection and control across operational technology (OT) environments.

The addition of the Indegy technology will extend the breadth of Tenable’s OT-specific capabilities in areas such as OT asset inventory, vulnerability management, configuration management and threat detection.

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