Cloud News
5 Hot Hybrid Work, Cloud Business Trends: NWN Carousel CEO
Mark Haranas
With hybrid work here to stay, NWN Carousel CEO Jim Sullivan explains five hot customer buying trends, needs and strategies that are driving hybrid work sales.

Cloud communications and hybrid work all-star NWN Carousel is approaching $1 billion in revenue as annual sales have continued to grow at a double-digit rate over the past several years thanks to the vision of Jim Sullivan.
“The six offerings that we’re driving in North America represents a $100 billion market,” said Sullivan, president and CEO of NWN Carousel in an interview with CRN. “I see the best companies performing in a balanced hybrid work route.”
“The major trend is really hybrid work over remote work or full-time back in the office,” Sullivan said. “When COVID happened, I sort of viewed everyone working from home and get people set up was almost like a triage situation for several months. Then what we’ve seen over the past few years is everyone architecting new systems. We’re still really early in this hybrid work infrastructure deployment, which includes cloud communications and cloud solutions around that.”
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NWN Carousel
Before jumping into some of the hottest hybrid work and cloud communication trends Sullivan is witnessing in the market, it’s important to note that NWN Carousel is a top-notch national cloud communication service provider focused on transforming the customer and employee hybrid work experience.
NWN Carousel has won various vendor partner awards including several Cisco Partner of the Year awards as well as Microsoft Teams partner of the year in 2022. The Waltham, Mass.-based company made CRN’s prestigious Elite 150 list that identifies industry-leading solution providers in North America driving growth and innovation for the channel with a forward-thinking approach in areas such as managed services. The over 5,000-customer strong company provides integrated unified communications and collaboration, cybersecurity, contact center, managed devices and networking—all powered by NWN’s proprietary Experience Management Platform (EMP).
CEO Jim Sullivan has nearly three decades of experience in the IT industry including holding executive roles at EMC and IBM, as well as being president of software data management pioneer Actifio, which was acquired by Google.
In an interview with CRN, Sullivan talks about hot trends in the hybrid workforce, cloud communications and new security launches that businesses of all shapes and sizes should know about.