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5 Hot Hybrid Work, Cloud Business Trends: NWN Carousel CEO

Mark Haranas

With hybrid work here to stay, NWN Carousel CEO Jim Sullivan explains five hot customer buying trends, needs and strategies that are driving hybrid work sales.

Productivity Is Key To Hybrid Work Decisions

Sullivan said one of the biggest trends in how businesses select a hybrid work strategy revolves around how to successfully drive employee productivity.

“Businesses need to attract and keep the best employees. People really drive employee engagement so they can have healthy relationships and the right focus. So not everyone’s off working on an island isolated, which is not that productive and not that healthy eventually,” said Sullivan.

“I think the best companies are really trying to have the balance of hybrid, for the sake of you’re trying to get people together,” he said. “So it may not necessarily be coming into the office. It might be meeting at customer sites, company events, industry events, but trying to have people together. I would recognize, and I think a lot of people would recognize, that everything is more productive when people are together. People work really well together.”

However, it’s also productive to eliminate unnecessary in-person visits and to cut down traveling.

“It’s also really productive to eliminate two-hour commutes, eliminate unnecessary meetings, eliminate unnecessary time and travel, where we can all be much more productive working in a hybrid situation,” said Sullivan.

“I see the best companies performing in a balanced hybrid work route,” he said. “To bring people in five days a week for the sake of, you just want them in the office, is not that productive either.”


Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at

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