5 Ways To Drive AWS Partner Profits, 60 Percent Margins
‘One dollar of AWS can lead to $6.40 for the partner—that’s a lot of money if you think about how much money is moving into the cloud,’ AWS’ Julia Chen tells CRN.
Partnering On The AWS Marketplace For Larger, Faster Deals
One-way partners can be matched with ISVs and other partners to drive profitability is through the AWS Marketplace.
AWS’ global partner program leader Vora said channel partners can sell ISV solutions on the AWS Marketplace can “become the seller of record for the customer” through the Solution Provider Private Offers (SPPO) and Consulting Partner Private Offers (CPPO) programs.
“These allow our consulting partners and services partners to partner with ISV solution providers and be able to take that back into market,” said Vora. “Marketplace is a great meeting point for that.”
The Marketplace creates “both the economics as well as an transactional ease” that a partner can do without having to engage in another companies partner program.
“For example, they don’t need to formally engage with Snowflake’s program, right? They don’t need to do that,” he said. “They can actually just be part of a solution provider program here, on the resell side, and be able to seamlessly sell and market a solution that Snowflake has on the Marketplace.”