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5 Ways To Drive AWS Partner Profits, 60 Percent Margins

Mark Haranas

‘One dollar of AWS can lead to $6.40 for the partner—that’s a lot of money if you think about how much money is moving into the cloud,’ AWS’ Julia Chen tells CRN.

Managed Services Partners Make 30 Percent To 40 Percent Gross Margins

Building an AWS managed services practice and investing in MSP cloud skills is critical to increasing profitability.

“If you’re just reselling AWS products or offerings, you’re making high single digits, maybe low double digits, in terms of margin. If you’re selling managed services, you can make 30 percent to 40 percent gross margin,” said Chen.

She said partners are realizing that the best way to really “unlock growth and profitability” is to diversify into being a managed service provider.

In order to become a highly profitably partner, solution providers must invest in building out managed services capabilities for AWS.

“If you invest in learning more of the AWS portfolio, and you invest in building capabilities like managed services—you will make more money,” Chen said.

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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